Paid ads for law firms — United States
Ads built on solid ground.
Facebook and Instagram campaigns built around the one metric that matters: signed cases. A transparent, three-phase process made only for law firms. No lock-in contracts. No vanity metrics.
The procedural three
Three steps to steady growth
No black boxes. Every engagement follows the same documented sequence, so you always know what happens next.
The Discovery Audit
We examine your current ads, intake process, and local market. Every recommendation starts with evidence, not assumptions.
Deliverable — a written audit of your funnel: what leaks, what scales
Build & Launch
Campaigns, lead forms, and conversion tracking are built inside your own Meta ad account. Your attorney approves every ad in writing before it runs.
Deliverable — launch-ready campaigns with full conversion tracking
Scale & Report
Weekly optimization against signed-case data, not click noise. A plain-English report every month on what changed, and why.
Deliverable — clear monthly reporting and next month's plan
Why law firms only
One industry, done properly
Advertising legal services is different from selling shoes. The rules are stricter, the stakes are higher, and the people reading your ads are often stressed or hurting.
No guaranteed outcomes, no misleading claims, no "expert" labels you haven't earned. Disclaimers where your state requires them.
Ads speak about the situation, never about the viewer. That keeps your account in good standing and your message respectful.
We track that a lead happened. What people type into your forms stays with your firm.
Where we operate
Industries we serve
We work only with legal practices. The campaigns, compliance rules, and intake rhythms of law are all we build for.
Personal Injury
Clear, calm messaging and fast follow-up on every lead.
Family Law
Compassionate messaging that reaches clients at the moment of decision.
Criminal Defense
Respectful messaging that follows Meta's rules for sensitive topics.
Immigration
Bilingual campaigns across the communities you serve.
Estate Planning
Evergreen demand, built around trust and long-term value.
Employment Law
Campaigns for workplace and employment practices.
What we run
Services
Everything we manage lives inside your own ad account, built, documented, and owned by your firm.
Meta Campaigns
Done-for-you Facebook and Instagram advertising: audience research and build-out, creative and copy production, retargeting of past visitors, A/B testing, and budget pacing, so your firm stays in front of people actively looking for a lawyer.
Lead Forms & Tracking
Instant forms and conversion tracking set up inside your own account, so every lead is measured end to end, while what people type into your forms stays with your firm.
Compliance-Minded Copy
Ads written with state bar advertising rules and Meta's policies in mind. No guaranteed outcomes, no fear tactics, and attorney approval on every ad.
Reporting & Optimization
A weekly summary plus a plain-English monthly review: what changed, what it cost, and what it produced, with next month's plan built from that data.
What you see each month
Reporting you can read in five minutes
Every monthly review follows the path from ad to signed client, so you can see exactly where your money went and what it produced.
Due diligence
Questions, answered
The things every firm asks before signing, answered in writing, upfront.
Do you require long-term contracts?
No. We work month-to-month with 30 days' notice to cancel. If the work isn't earning its keep, you shouldn't be locked in.
Who owns the ad accounts and the data?
Your firm does. Campaigns run inside your own Meta ad account, and ad spend is billed directly to your card. If we part ways, everything stays with you.
Which platforms do you manage?
Facebook and Instagram, through Meta Ads Manager. We focus on one platform and do it well.
How will I know what's working?
A weekly update and a monthly review in plain English, tracked against consultations and signed cases, not just clicks.
What size firms do you work with?
Mostly solo practitioners and small firms who want a hands-on partner rather than being one account among hundreds.
The intake
Ready to grow?
Tell us where your firm stands. We respond within two business days with an audit plan tailored to your practice.